For those that have graduated from the Leadership Journey program you know that: VMGM=B.

For those that have not attended the program, VMGM=B stands for Vision, Mission, Goals and Measures = Behaviors. Our vision is what we imagine for ourselves, our mission brings our vision closer to us, while goals help us accomplish our mission, and measures are the actions we take in order to accomplish the goals. All of this together determines our day to day behaviors and actions.

Having clear and documented vision and mission statements and supporting goals are also critical for having a successful business or organization. They help identify the key behaviors that will facilitate meeting your goals and also identify behaviors that are non-productive. Metrics are also required so progress may be monitored.

Our goals can only be reached through a vehicle of a plan, in which we must fervently believe, and upon which we must vigorously act. There is no other route to success.
–Stephen A. Brennan

Mike says more about VMGM=B in the video below.

Key Processes & Vision, Mission, and Goals

All key processes MUST be linked to your vision, mission, and goals. Key processes include:

  • Hiring
  • Training, coaching, and development
  • Performance Appraisals
  • Rewards and Recognition
  • 3 C’s:
    • Communication
    • Change
    • Conflict

Vision, Mission, and Goals Checklist Questions

In a nutshell, ALL of our behaviors should support attaining our vision, mission, and goals. Below are some steps to help with preparing and planning your vision, mission, and goals.

  1. What services do you offer? What differentiates you from your competition?
  2. Who is or could be your customer? Describe an ideal customer.
  3. Consider and understand your customer’s viewpoint. What do they really want?
  4. Why will the customers buy your product or service? What value and/or unique service are provided to the customer?
  5. You must assess the intent of your business or department. Is it:
    • Customer focused? Customer Intimacy focuses on the needs of the customer and building relationships and is usually higher cost/less volume.
    • Operations focused? Operations Excellence focuses on the process and is volume driven and is usually low cost/high volume.
    • Product focused? Product Innovative focuses on the product. Expenses are geared towards research and development.
  6. What accomplishments would you like to celebrate this year? Next year? What targets will you aim for? ex. financial, marketing and sales, staff, operations, human resources, engineering, R&D, other.

VISION, MISSION, GOALS, and MEASURES dictate all of our leadership, team, and organizational behaviors. By creating them with purpose, rather than by chance or mistake, we will be more successful and deliver better results for our customers, shareholders and ourselves.

Tell Us – How Does Your Workplace Compare?

We want to invite you to take a short survey that looks at some important aspects of your workplace. We are gathering responses from Journey graduates and others so that we may paint a better picture of the workplace today. Here at PeopleTek, we are interested in using the data to improve our curriculum and our collective workplace performance!

Please join us in this research. We will provide you with your own individual feedback, which you can use as you continue your individual leadership journey.

Take the Survey